So, month's ago when the new Sony digital camera, the A900, was being introduced I wrote a blog where I started touching lightly on my love of industrial design and the different approaches to camera designs. I promised way back when I wrote that I promised I would discuss the that famous red triangle that adorns the grips of the Nikon digital SLR cameras.
So, let's talk about automobiles. I'm sure everyone here has heard of the DeLorean (at the least everyone knows Doc Brown's car in Back to the Future), and most probably know the Volkswagon Golf. These cars, as well as dozens of others (including many highly celebrated sports cars dating back to the 70s), have something in common with Nikons dating back to the F3. Namely, an Italian designer named Giorgetto Giugiaro.
Now, if you believe the internet (and for now we'll assume it's not lying to me too horribly), Giugiaro designed the first Golf, which used a red line around the grill and the headlights for emphasis. When he designed the F3 for Nikon, the brought that same simple concession to color to the world of black professional SLRs.
This line, once dated, would expand into the ellipse found vertically beside the grip on the F5 and the D1, and would with the D2 series condense into the red triangle that adorns so many cameras right now, including the D40, D60, D90, D300, D700, and the once-again Giugiaro-designed D3.
So, there we go, modern Nikon cameras come from a design heritage that also includes several iconic cars like Lotuses, BMWs, Alpha Romeos, Bugattis, Mustangs, and more. Addressing Nikon's continued use of an element introduced back with the F3, Giugiaro said this:
"For the Nikon F3, I added a red line to the professional-use camera, which used to be entirely black. I sought to make that the hallmark of the Nikon F3 through a bit of graphic flair. In other words, I added a bit of fun to it. Fortunately, the company likes the addition of the red line. I am delighted that the company still uses it extensively to give a family feel to Nikon's camera line."
Next time, we'll look at the history behind the current, sleek legacy of Canon digital SLR cameras, and continue my push into digital camera comparisons via industrial design.
Further reading on the Nikon designs can be found here and here.
